Perez+Hilton

[|Perez Hilton]

**ABOUT** [|Perez Hilton].com is a Celebrity gossip blog created and maintained by **Mario Armando Lavandeira, Jr.**, better known as **Perez Hilton.** The site has a pro Homosexual undertone focusing on a love for celebrities like Lady GAGA, Robert Pattinson but not excluding a strong hatred for John Mayer. Readers can get the most up-to-date celebrity gossip along with a bit of raunchy humor daily for the blog is updated VERY regularly. And lets not forget about his famous picture doodles folks!!

CONTENT PerezHilton.com 's content is made up of solely celebrity gossip. Many of Hiltons blog are controversial but mostly if you have a bit of down time...and you need your celebrity fix its a good source to check out.

TONE Not quite news... Not quite gossip

A mixture between... the love, hate relationship between News and Gossip. PerezHilton.com combines the two in what i feel, perfect harmony. Perez reports on frivolous facts like ( but not limited to ) who tweeted what this week.... however he hits some of the hard news as well. For example he was one of the first to report on Michael Jackson's death. He almost always one ups his competitors if a celebrity takes a trip to the big house. And he could scoop any story involving his beloved R-Paz ( Robert Pattinson). Overall the site is fun but informational. However Perez has been known to throw his own (personal) opinions in to many of the stories, but non-the less he DOES ( well mostly) report the facts.

AUDIENCE Who follows Perezhilton.com? I would venture to guess a vast majority or people. It is easily the most popular celebrity blog on the web, which is partly contributed by Perez Hilton himself and the controversy he LOVES to get himself into. Generally, celebrity watchers (and most likely the celebrities he writes about) follow the blog. As I'm sure news stations, news papers, and magazines check up on Hilton on a regular basis to see whats doing on in the world of glam and glitz. Females are the dominant followers of perezhilton.com, accounting for 88% of the blog's traffic. The college-educated (or attending) account for 86% of the blog's audience, and users aged 21-34 make up 59% of the blog's views. More statistics on audience for this site can be found at the Perez Hilton [|Press Page].

[|Check This Out]

If they don't check up on the WEBSITE regularly Perez Hilton has quite a following on [|Twitter]. with a total of 1, 821, 820 followers. (impressive)

PEREZ IN THE NEWS

Perez Hilton is not only considered news, he is also IN the news quite a bit. Whether he is ha ving a [|spat] with enemy John Mayer, [|Assaulting] an innocent celebrity, or talking to folks on the red carpet. Lets face it folks if your not familiar with this Miami Native by now, your probably living in the dark!

In a more positive light, Perez Hilton and his blog have received multiple honors, including [|Hispanic of the Year 2009] from Hispanic Magazine, [|Most Searched Person] from bing.com, [|#1 web celeb of 2009] according to Forbes, and the [|#6 most powerful blog] in the world according to The Observer (UK)

TRAFFIC

According to [|alexa.com], perezhilton.com is ranked 188th in the USA and 181st in Canada for daily traffic, and receives about .00768% of the daily traffic of the Internet. This equates to roughly 998 thousand daily pageviews world wide. There are 9,030 external sites linking to perezhilton.com.

COMMENTING

 Commenting on perezhilton.com is allowed and encouraged. Readers who want to comment have to create an account on the site, and must use a valid e-mail address to comment. All comments are subject to moderation according to the [|terms of use] stated on the site. However, Perez Hilton makes it clear that the majority of the comments are not, and will not be reviewed or moderated by himself or his staff. As a result, many of the comments include rude, insulting, and vulgar language, that eventually leads to arguments among users on the site about personal opinion and language use.

//This page was created by Julia Day and Rachel Davis as part of the coursework for the Winter 2010 semester of PrnJ 493A - Blogging and Interactive Journalism//